Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Running a business today isn’t just about having a great product or service; it’s about getting noticed online. With so many businesses competing for attention, digital marketing has become a ...

SoCal Digital Marketing Announces New Answer Engine Optimization (AEO) Services to Help Businesses Rank in ChatGPT, Google Gemini, and Other AI Search Engines ...

For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like ...

One reason to care about this news is to remember that the search engine giants are really marketing giants. Search engines are useful, but Google makes money by selling ads that leverage data from ...

Organic search engine optimization (SEO) is the process of showing up higher on the search engine results pages (SERPs) naturally. Organic search is one of the most effective channels to gain traffic ...

Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search. Will traffic from search engines to your website drop 25% by 2026 as a ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

A plumbing company needs new clients to grow, and running a company during the Internet age means plumbers simultaneously have more access to potential customers than ever before while facing more ...