Only 5% of new products succeed after launching, which highlights the importance of having an effective launch strategy. In this article, I’ll share the steps you need to follow to launch your new ...

In fact, 85% of shoppers say that shelf arrangement is an important or very important factor influencing their in-store ...

Nothing has begun teasing the launch of its next product. This could be the Nothing Ear 3, though some cryptic teasers indicate that another product could be on the cards. Nothing will share more ...

Launching a product is never just about the product. As I write this, my two-and-a-half-year-old company, Hugimals World, is preparing to roll out Hugarounds—a new line of warmable weighted plushies ...

Technology brands, especially those that offer highly specialized, complex products and services like SaaS, security or data management, fight an uphill battle in marketing and selling. Across all ...

Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Understand your customers’ emotional motivations beyond mere utility when positioning your product. Be mindful of how pricing impacts consumer perceptions of quality. A significantly low price point ...

The iPhone 16e is Apple's first product launch this year, and there is a lot more coming. Apple is expected to release a new M4 MacBook Air, and refresh the iPad and iPad Air soon. A new smart home ...

A leading global consulting firm on how to achieve new product launch success rates far above industry averages. New product launches are risky. But disciplined innovation practices lead to success ...

The iPhone 17 series appears to be quite a success for Apple. The iPhone 17 Pro Max sold out within minutes on Friday, while the iPhone 17 Pro and standard iPhone 17 sold out over the weekend. Even ...

If ‘yes,’ then hopefully you’ve spared a thought for the ways in which you’re going to introduce your new product to your target market. You may be busy developing a quirky campaign, writing a press ...

The rules and regulations around launching food products and ingredients vary from market to market. But one general rule holds true: at some point, you will need to prove your product meets various ...