Words with a pleasant sound are easier to remember, a study by the University of Vienna has found. Invented words like "clisious", "smanious" and "drikious" were presented to around 100 ...

There are two ways to appear smart—look it or sound it. Looking smart is OK, but if it ends when you open your mouth, how ...

Scientists created fake words to test if sound affects memory. Result: people remembered pleasant-sounding words twice as ...

Which words do we find beautiful? And do beautifully sounding words stick better in memory? A new study led by linguist ...

Whether or not they pull out these rare words to flex on everyone else and make others feel less intellectual than them, ...

Scientists reveal why certain word sounds feel pleasant and stick in memory, uncovering a deep link between phonemes, beauty, ...

Which words do we find beautiful? And do beautifully sounding words stick better in memory? A new study led by linguist Theresa Matzinger from the University of Vienna suggests that the phonemic ...

Ideophones, or words that sound like what they mean—words whose sound evokes the sensory experience they describe, like swish or twinkle—are easier to learn than other words, a new study finds. The ...

Why are some sounds easier to remember than others? A study on made-up words points to the harsh consonants that also ...