Six area high school cheerleaders are among those selected to represent Varsity Spirit, the global leader in cheerleading, dance team and band apparel, camps and competitions and a division of Varsity ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Purvis High School varsity cheerleading team took home top honors at the 2020 National Cheerleading and Dance Team competition. The competition took place over the past two weekends at the Walt Disney ...

A month before the Vintage High varsity and JV football teams are scheduled to open their fall seasons in front of more than just parents, the school’s Cheer and Dance Department took four teams to ...

The 2020 National High School Cheerleading Championship and National Dance Team Championship took place the past two weekends with two Acadiana Schools bringing back trophies. The first weekend saw ...

Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...