These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Several studies demonstrate that those who write down their goals are more likely to achieve ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the interview question, “Where do you see yourself in five years?” Marketers routinely take that question and apply it to ...

Developing and implementing a strategy that helps your product sell itself is an aspiration for many businesses. A good marketing strategy ends up targeting the right audiences in ways that get them ...

What makes a strategic plan “strategic”? This question was at the heart of a 2020-21 study that my RHB colleague Aimee Hosemann and I led -- with the research assistance of Connor LaGrange, graduate ...

Everyone’s heard the old adage about building a better mousetrap—the idea that a great product or service sells itself. Michael Goodman, marketing consultant, says that nothing could be further from ...

T-Mobile offers segmented rate plans that offer a discounted price on mainline prices to specific segments of consumers, such as those 55 and above, First Responders, and the Military. As per a leaked ...