Companies that regard integrated marketing communications as a management function can organize the various marketing and communication activities under one leadership. The marketing communications ...

During my holiday shopping, I purchased about 80% of my gifts online. However, I did not just hop on Amazon or other sites and make my purchases. For my fashionistas, I spent time on Pinterest ...

In the 21st century, people may learn about your business on social media, your website, via radio, TV or billboard ads – and that's not even all the possibilities. All these different marketing ...

As Head of AI Innovation and Senior Vice President of Integrated Marketing for PAN, Zareen leads the agency’s integrated ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...

CHICAGO--(BUSINESS WIRE)--The third annual B2B Marketing US Agencies Benchmarking Report 2019 is out and LoSasso Integrated Marketing, a full-service independent agency in Chicago, is excited to be ...

There has been much discussion about the fragmented and chaotic ad technology landscape. My thoughts on a solution for this will be a topic for a future column, but one thing is clear: user ...

Integrated marketing communications is a powerful approach to marketing that can help companies deliver a consistent and cohesive brand message to consumers. In today’s fast-paced and ever-changing ...

PAMP’s integrated marketing, covering communications, brand building, customer experience, product development, and growth ...

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