The tax overhaul bill before Congress has a professed rationale that rests on economic theory. As neuroscientists who study decision making, we would like to raise a very serious objection to this ...

The Reinforcement Theory, with its nuanced understanding of human behavior, offers leaders a structured approach to drive desired behaviors, invigorate teams, and sculpt an organizational culture that ...

My life's work is to try to improve the mental health of others. As times goes by I discover more about the richness of the human mind. Years of deeply honest conversations have brought wisdom for ...

The researchers apply a new approach to understand human-black bear conflicts in Durango, Colorado. Successfully limiting human-wildlife conflicts requires an understanding of the roles of both animal ...

The economics of virtual worlds act just like real one's, according to a new study's totally predictable results. Researchers at Indiana University recently announced the results of an academic study ...

I started this blog a little over a year ago as a way of exploring the intersection of animal behavior research and human psychology. Research on animal behavior provides a lot of insights for ...

AbstractThis study examined the effects of theoretical constructs from the theory of planned behavior (TPB) and value-belief-norm theory (VBN) on intentions to perform purchase and disposal behaviors ...