ICQ, the popular instant messaging service owned by AOL Time Warner's America Online, has quietly begun testing ways to add advertising banners onto its software. Beginning last week, some ICQ members ...

People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements. Ad blockers create all kinds ...

Google AdWords allows you to create both text and banner advertising campaigns that are displayed next to Google search results and on websites that are part of Google's AdSense network. After you ...

Banner ads are the most ubiquitous form of marketing on the Internet. Since the days of Geocities and MySpace, banner ads have peppered the World Wide Web, advertising everything from free iPads to ...

With an average click-through rate of just 0.06%, display advertising – the banners plastered all over the Internet – may not seem like a particularly effective choice for marketers. In fact, people ...

Back in 2007, Ford ran a banner ad that was a simple yet attractive photograph of the inside of an Explorer. It was a sleek-looking interior, and I could easily envision myself sitting in that vehicle ...