AI-driven customer centricity is built on a continuously learning system that interprets behaviour, identifies intent, and ...

A well-drafted engagement letter provides essential protection and important benefits to CPAs in tax practice and in other ...

Based on our experience working with or talking with numerous Fortune 500 companies on engagement, we see two primary reasons for the lack of a strategy. The first is that many organizations still do ...

Being successful at business has hinged on mutuality since our ancestors started to exchange and barter goods and services for things of reciprocal value. What must a leader do to create positive ...

The biggest lesson I’ve learned about working with social media algorithms is that you can’t chase the system; you have to ...

While most companies say excellent customer engagement is crucial for success, only a small fraction say they have it. Here are four strategies to get there. According to Harvard Business Review ...

The path to growth for financial advisory firms is multifaceted. It requires a keen understanding of the shifting demographic landscape, a balanced focus on client acquisition and retention, and a ...

Low staff engagement costs the global economy 8.9 trillion US dollars, or 9% of global GDP. Behind this staggering number lies a critical truth: engagement is not just a "nice-to-have" but a business ...

In American higher education, teaching is our business, research our currency and service our obligation. It has always perplexed me that the pursuit of higher education administration has ...

Recently, I heard a self-described “strategy expert” tout that his framework was once used by Mark Zuckerberg at Meta. It was an odd claim for two reasons. First, there was no evidence the expert had ...

These days, the phrase “omnichannel engagement” is everywhere. But the way the biopharmaceutical industry thinks about ...