The history of marketing embraces a collection of stories about the death and displacement of once dominant brands. Some of these falls from grace unfold where preeminence is punctured by technology, ...

Brands are at an inflection point. Today, consumers have more options and choices than ever before, and the cost of switching has never been lower. As brands create new, or pivot their existing, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Demand generation is about ...

Brand management involves the art of crafting and maintaining a brand image in the marketplace and of managing the product lines associated with individual brands. Marketers employ a repertoire of ...

What's a brand to do when customers can air their grievances and openly discuss, criticize and complain on social media channels? Managing a brand’s reputation has become a daunting effort as social ...

LONDON--(BUSINESS WIRE)--The Global Brand Management Services market will register an incremental spend of about $1 billion, growing at a CAGR of 4.00% during the five-year forecast period. A targeted ...

As the luxury market continues to flourish the need for skilled professionals capable of navigating this business landscape becomes evident. Luxury brand management is a captivating and multifaceted ...

The author is director of broadcast business development for iBiquity Digital Corp. It used to be that radio stations just had to sound good, fill a listener need in the marketplace and promote ...

IIT Delhi has launched a six-month live online Executive Programme in Brand Management to strengthen strategic and creative branding skills. The course will be delivered by IIT faculty and culminates ...

Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These ...

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