Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Fellow B2B marketers, we all know that the end of the year is a unique time. Many brands are ...

Answer: MarketingProfs.com contributor Jason Kassel is well aware of the importance of e-mail marketing in B2B communications. In one of his articles, he writes: More than half the nation, 143 million ...

‘Vonage is an iconic brand. But we want to signal a bold, new direction for the company so people understand what we do today -- B2B communications -- and how we are going to evolve in the future,’ ...

The global B2B telecommunication market revenue was US$ 53.3 billion in 2021. The global B2B telecommunication market revenue is forecast to reach US$ 181.39 billion by 2030, growing at a compound ...

The discussions were varied but it all boiled down to the same conclusion: The time has come for B2B marketers to adjust their mindset. We are no longer sellers to our clients, but partners that ...

More and more companies rely on compelling images to convey their messages, establish connections, and drive conversions, and ...

Opinions expressed by Entrepreneur contributors are their own. Companies today are spending a fortune on content to attract new customers. Businesses that sell primarily to consumers (B2C) in ...

As a result of technological improvements that have brought about dramatic changes in the past decade, modern B2B buyers are displaying significantly different behaviors than in the past. For instance ...

If the last decade has proved anything, it’s this: the B2B marketing space is becoming more about people, stories, and meaningful connections. No more is it simply about product manuals and sales ...

Having a world-class PR programme is only one part of the story. If you really want to succeed, you need to know how to measure it. And that’s precisely what Becca Chambers, svp of global brand and ...

Great solutions are often complex by nature. Great messaging shouldn’t be. The B2B world is teeming with sophisticated solutions built for intelligent buyers, and in a misguided effort to explain that ...

Personalisation has been around a long time in the world of marketing. Indeed, since the invention of direct mail, the first-person approach has been so heavily used it has made most people entirely ...