AI-enhanced prescriptive analytics is no longer optional — it’s the strategic engine behind real-time decisions, optimization and competitive edge in 2025. The world generated 181 zettabytes of data ...

Task analysis is the process of outlining how a task is done. Businesses conduct task analysis activities to help streamline processes and understand what goes into completing a task. Using task ...

CRM systems equipped with analytics help companies organize, study, and interpret customer data to understand patterns and ...

Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. This article is more than 4 years old. Marketers, ponder this for a second. You just ...

Nowadays, many firms are already using big data and analytics to manage and optimize their customer relationships. Both technologies can also prove beneficial to leverage a firm’s other key assets: ...

Students today have more than just textbooks and old-fashioned ways to study. Data analytics has made it easier for students to make better choices and do bette ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now The home insurance industry was already ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Amilcar has 10 years of FinTech, blockchain, and crypto startup ...

Leah Zitter is a technical writer who covers high tech. She holds a Ph.D. in psychology research and a master’s in philosophy and advanced logic. For years, higher education institutions across the ...